Green means business

Green means business

Green marketing has seen an impressive rise in importance in recent years and it may be something that could add value to your plans.

Green marketing is the strategy of sharing your values focusing on sustainable and environmentally friendly practices.

It enables the business to show its target market and stakeholders that it has environmental issues at the heart of its core values which can be an important influencing factor and that they are listening to the needs of their customers.

Many companies say they donate money to green causes but not all can say that green issues are considered in all their practices

The benefits of Green Marketing are:

  • Demonstrating social and environmental responsibility.
  • Implementing sustainable business practices.
  • Standing out in an increasingly competitive market.
  • Improving brand credibility.
  • Ensuring the possibilities of long-term growth.
  • Educating people on how to make better decisions.
  • Reducing expenses and increasing revenue.
  • Saving energy and reducing carbon footprints.
  • Improving recruitment opportunities and staff loyalty

It takes more than just telling your customers you care about the environment and here are some key best practices you should consider

Incorporate sustainable behaviour in your company culture by

  • Going paperless in the office
  • Encouraging hybrid work practices to save on energy and fuel
  • Use power saving light fixtures
  • Use green friendly cleaning products
  • Ban the use of single plastics

Get Green Certified

This can give your green marketing efforts authority with third-party certifications that you can incorporate into your marketing strategies.

Support Eco Friendly Programmes
Support eco friendly charities or programmes to add to your credibility
Partner with Like Minded Businesses
Ensure you buy your supplies from other businesses that have the same sustainable agenda as you do
Explain your Green Pricing Strategy

Your prices may be higher than competitors that don’t have environmentally friendly practices at the core of what they do but if you explain why your prices might be higher you may find customers are not so price sensitive
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