Case Study: Kent and Medway Growth Hub (KMGH)

Outsourced Marketing offers consistent activity and results

Client: KMGH

The Kent and Medway Growth Hub (KMGH) forms part of the South East Business Hub, the South East Local Enterprise Partnership’s overarching business support programme, which also supports local hubs in East Sussex and Essex, Southend and Thurrock. They help new and existing businesses find the most suitable type of business support available in their area.

Our marketing support

To create a strategic marketing plan for 2022 running into 2023 and deliver management support on recommended activities in partnership with the team at KMGH

Duration

March 2022 to the present.

The challenge

Marketing had been managed in house with little strategic direction or measurement and reporting. Resourcing was an issue and with important stakeholders to report to there was a real need for extra support and direction. There was a lack of awareness of the KMGH function and role that needed clarification.

Our approach

Run a complete audit on existing activities and put in place ongoing consistent and measured activity to properly establish what works and what does not to ensure budget allocation is justified.  

Project Specifics

Create a consistent plan of activity with monthly KPI’s to address the business objectives. Ensure enough flexibility is maintained to respond to real time opportunities when new contracts are launched and need promotion within tight timeframes.

The outcome

Monthly plans of activity are now being delivered on specific campaigns and to raise overall brand awareness and to clarify the messaging and role of the KMGH.

The next steps

Ongoing there is a need to build the brand further and clarify the offering and to ensure that campaign specific activity delivers on targets set

Our client said

Katherine and Alistair helped us to frame our marketing activity with a strategic plan that we could see working month by month with consistent activity. Without a dedicated internal marketing resource they manage our relationships with outside partners who deliver some of the digital activity and ensure that we deliver on our objectives every month

Tudor Price – Contracts Manager
www.kentandmedwaygrowthhub.org.uk

We can help you build a strategic plan

In a series of meetings, we will work with you to build a Strategic Marketing Plan that’s right for your business.

We can help project manage your plan

We can work with you to project manage the activity plan either by using your internal resources or working with trusted partners.
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