10 Steps to build a Marketing Strategy - Step 9
Nov 1, 2020, 4:44 PM
How will you measure your success? If it’s not measured it's not managed. This is one of the key mantras that we try to stick to. Marketing has an unjustified reputation for being fluffy words and pictures. This simply isn’t true it is a process and,…
10 Steps to build a Marketing Strategy - Step 8
Nov 1, 2020, 4:10 PM
What are your marketing strategies? Not all marketing has to cost a bomb there are some very cost-effective strategies that you can probably deliver yourself that will have a high impact. Here are a few examples that you might want to consider.
10 Steps to Build a Marketing Strategy - Step 1
Jan 1, 2019, 10:33 PM
The first step of any marketing strategy is to define what you want to achieve. If you don't know what your goals are, how will you know if you have achieved them. This gives you the basis on which to measure any activity you plan
If it's not measured, it's not managed!
Mar 4, 2018, 4:30 PM
This is a standard cry we hear in business and, on the whole, I think it is one we should adhere to. All too often with small business there is precious little measurement and reporting of budgets and activity and then the inevitable questions are…
Telemarketing: It’s simpler than you think
Jan 5, 2018, 12:00 PM
Picking up a telephone and speaking to a stranger. Do you enjoy it? I haven’t sold the process to you very well (obviously I have a vested interest not to) but I want to tell you something that I have discovered during my 23 years of using the…
Is your networking not working?
Nov 7, 2017, 3:00 PM
The rise in different online networking platforms has not affected the number of places that you can network offline or meet and talk to new prospects as you may prefer to phrase it. Some of my clients complain that networking doesn’t work. This is…