Get in Touch

Get in Touch

New e-book!

Our new e-book! How to write a strategic marketing plan in 10 steps. Take a closer look...
#
10 Steps to build a Marketing Strategy - Step 10
Nov 27, 2020, 1:03 PM
What investment will your marketing activity require?
#
10 Steps to build a Marketing Strategy - Step 9
Nov 1, 2020, 4:44 PM
How will you measure your success? If it’s not measured it's not managed. This is one of the key mantras that we try to stick to. Marketing has an unjustified reputation for being fluffy words and pictures. This simply isn’t true it is a process and,…
#
10 Steps to build a Marketing Strategy - Step 8
Nov 1, 2020, 4:10 PM
What are your marketing strategies? Not all marketing has to cost a bomb there are some very cost-effective strategies that you can probably deliver yourself that will have a high impact. Here are a few examples that you might want to consider.
#
10 Steps to build a Marketing Strategy - Step 7
Sep 1, 2020, 1:57 PM
The importance of having SMART goals. You know what you want to achieve from your marketing plan. Now we need to get to the specifics. It’s all about the “what you are going to do next”.
#
10 Steps to build a Marketing Strategy - Step 6
Aug 19, 2020, 4:37 PM
Pricing strategy and why it is important to have one
#
Step 5 - Do you know what your customers' needs are?
Aug 18, 2020, 12:27 PM
Let's explore what's important to them.
#
10 Steps to build a Marketing Strategy - Step 4
Jul 15, 2020, 6:58 PM
Let's look at identifying the target market.
#
Covid-19 Marketing
May 1, 2020, 2:45 PM
These are unprecedented times and we have been working with our clients to help them manage their marketing activity. We thought it would be useful if we shared the thinking we are employing to help guide your marketing activity during and after the…
 
#
10 Steps to build a Marketing Strategy - Step 3
Feb 6, 2020, 5:00 AM
Many small companies we work with operate in blissful ignorance of their competitors doing their own thing while others watch their competitors like a hawk under the impression that every move...
#
10 steps to build a marketing strategy - Step 2
Sep 1, 2019, 4:51 AM
Knowing our marketing objectives, we can now move onto mapping out how we will achieve them.To begin reaching our objectives we first need to know exactly what we do.
#
10 Steps to Build a Marketing Strategy - Step 1
Jan 1, 2019, 10:33 PM
The first step of any marketing strategy is to define what you want to achieve. If you don't know what your goals are, how will you know if you have achieved them. This gives you the basis on which to measure any activity you plan
#
Why outsource?
Mar 5, 2018, 3:00 PM
Outsourcing is the process of delegating a company's business process to third parties or external agencies. It is a hotly debated topic and there are many pros and cons so what are the benefits? Here are 10 reasons you might want to consider it for…
 
#
If it's not measured, it's not managed!
Mar 4, 2018, 4:30 PM
This is a standard cry we hear in business and, on the whole, I think it is one we should adhere to. All too often with small business there is precious little measurement and reporting of budgets and activity and then the inevitable questions are…
#
Telemarketing: It’s simpler than you think
Jan 5, 2018, 12:00 PM
Picking up a telephone and speaking to a stranger. Do you enjoy it? I haven’t sold the process to you very well (obviously I have a vested interest not to) but I want to tell you something that I have discovered during my 23 years of using the…
#
Is your networking not working?
Nov 7, 2017, 3:00 PM
The rise in different online networking platforms has not affected the number of places that you can network offline or meet and talk to new prospects as you may prefer to phrase it. Some of my clients complain that networking doesn’t work. This is…

To see how we may use this information, take a look at our privacy-policy